BenQ Teams up With Taiwan’s Institute for Information Industry in Forging Display for Smart Shopping
05/19/2014 Tag: Digital Signage

TAIPEI, TAIWAN, May 19, 2014 —  The “Greater-Taipei Smart Shopping Zone” was kicked off on May 19 and the “intelligent shopping mobile displays,” jointly forged by BenQ and the Institute for Information Industry (III), have been introduced to the general public – a testimonial of the BenQ Group’s foray into commercial application.

This project, under the guidance of Department of Industrial Technology (DOIT) of the Ministry of Economic Affairs (MOEA) and overseen by New Taipei and Taipei City government together, was designed for the provision of complete information on discounts offered by local businesses and cloud-end smart business service. BenQ Corp., backed its affiliate companies dedicated to research and development of display technology, including the world’s top TFT LCD display provider, has successfully demonstrated its core competiveness in the offering of display products that fit in versatile usage applications, notably those for information-oriented services and industrial applications offered to clients around the world.

Conway Lee, President of BenQ Corp., points out that BenQ has been dedicating to materialization of the corporate and brand vision of “Bringing Enjoyment ‘n’ Quality to Life.”  In response to the surging demand on the commercial market, BenQ, on top of core technology for hardware, has taken advantage of the core competence in information technology services of the group in developing solutions which meet application scenarios and specific needs, thereby offering integrated services to clients.

Thanks to years-long dedication to professional display solutions, BenQ now boasts a wide product lineup including projector, digital display, interactive flat display, and professional LCD display, which have been acknowledged for meeting customers’ needs in the fields of commerce, education, and household entertainment. The “greater-Taipei mobile shopping wall” once again underscores BenQ’s expertise in display application, as evidenced by various successful applications worldwide, including video wall installed at 100-odd stores of Bossini, a fashion clothing brand in Hong Kong, BenQ interactive touch screens at 400 stores of Marks, also a clothing brand, in Canada, and SLCD (splice liquid crystal display) for transportation monitoring system in China’s Shanxi province.

The “greater Taipei mobile shopping wall” consists of BenQ SL461A digital display, which features high-quality image, safety, and flexibility. The digital display is capable of communicating with clients at specific site and specific time, suitable for focus-group transmission on niche markets. Coupled with cloud-end service, it can be used in conducting digital marketing and precision marketing, in addition to provision of mobile innovative business services and an optimal plural platform. In the future, BenQ will roll out integrated solutions blending digital display and custom software, offering innovative services which meet user and client needs.